Spot the difference…a fun game we can all play

We’ve all been caught doing it at some stage. Hell, there have even been experiments done about how much we absorb when we don’t even realise it. And I guess there are only so many ideas out there and it really is inevitable that there will be some similarities in the advertising work that we all make.

I was pondering this as at sat at the Feathers Hotel yesterday afternoon after a hard stint of Christmas shopping. Yes, I was pondering the parallax…sorry, paradox as my gaze was shifting between a bottle of wine on the shelf “The Cover Drive” and the little set of pictures on the wall behind me entitles “The Batsman”, “The Bowler” and so forth. Which had come first and was I sitting in the same seat that a design god (sic) had sat in before? Therefore if one could pull creativity out of one’s ass, could one also absorb it?! Damn those “Shoes and pants must be worn at the bar” conditions of entry.

It’s an interesting question. Which came first? It’s kind of like asking who was original, who actually put some thought in to their work. Now it’s all and good to put a new coat of paint on something to make it that little bit xtra shiny and pass it off anew – happens all the time with websites and kettles. Admittedly, not that often with kettles, but to make Pantene retrospective, “It does happen”. And I guess that’s OK. As I said, it’s bound to happen once or so in your career, it’s just not that good to make it the basis for all your work. A tip for young players here is that YouTube can be accessed by everyone. Old players should pay attention to that too.

You would think that this would be really, really important for a new State Government brand….’this’ being making it original, at the very least in your own state. Like below…pretty sure IS was the egg here.

Now…who was the chicken who came up with Advantage SA?

Tags: advantage sa, Advertising Agency, Rundle St, SeeSaw Advertising, South Australia