At SeeSaw we’ve been struck down with a pretty severe case of de ja vu recently. After a bit of investigation, we found the culprit. *Achoo* Bless you.
There are two high profile retail precincts in town that are currently running seasonal campaign lines, which are borderline identical. Examples from each campaign are here for your reference. The similarities speak for themselves.
Now, we’re not accusing anybody of plagiarism here. We have no way of knowing who came up with the line first or which campaign was quicker to get printed. Either way, there’s a pretty solid chance that a line like this has been used somewhere else before at some stage. The world of advertising is a big place so, attempting to identify the individual who first penned such a line would be an exercise in redundancy.
At the very least however, this is an illustration of an agency having not researched what their client’s competitors are up to. And what’s the first rule of advertising – know thy client’s business. A quick and simple online journey through Adelaide’s major retail precincts could have prevented what are probably some very red faces. Adelaide’s not that big, people will and do notice.
So, I guess the title of this entry should really be ‘Know Thy Enemy’. But, ‘Chicken Or The Egg’ is a lot more blogworthy.
Tags: Adelaide, Advertising Agency, Retail Advertising, SeeSaw Advertising, South Australia
